Xplor Bravest Race

Experiencias Xcaret and Grupo Extremo Positivo created “The Bravest Race”, a steeplechase and obstacle course race in Xplor Park that got everyone’s heart pumping with competitions through the jungle and underground rivers. For them, we developed the event’s identity using the jungle, the bravery of our ancestors and the fierce jaguars as an inspiration. It was this passionate and savage sensation the one that we used to generate every application, advertising and merchandising for the race.