Mundo MayaArt Direction, Print
Mundo Maya is an initiative of the Government of the State of Quintana Roo and the Ministry of Tourism, which aims to reflect the natural, cultural and archaeological beauty of the State. For them we created a series of 23 travel guides that were meant to promote the destination during the touristic fair Tianguis Turístico 2014 celebrated in Cancún, Quintana Roo. For a better functionality, each of the travel guides was designed in pocket and book format and written in English and Spanish.
The project was managed in an integrated manner respecting an editorial line based on the needs of the tourists. For Mundo Maya we gathered a team that brought together specialists in content creation, art design, editorial design and illustration. The creative concept emerged from the cultural diversity of the area, the majesty of its landscapes and the contrast of the jungle with the beautiful turquoise waters of the region.