Corazón Creativo
Branding
Lorena Rodríguez is a Mexican blogger from Cancún who loves fashion and design. Six years ago she started Corazón Creativo–Blog Boutique and has established herself as the most popular fashion blogger in town. To increase her influence, we used Lorena’s creative personality to develop a branding proposal that reflected her passion, romanticism and love for the latest trends. With this new image, the blogger shines as a princess of digital media.








